NeillMckeeVideos.com

During 2001-04, Neill McKee was associate director for HIV/AIDS and adolescent health communication at Johns Hopkins University's Center for Communication Programs (CCP).  One of the main programs he conceived at the time was the development of an ARH communication toolkit, using entertainment education methods. This was developed by the Bangladesh Center for Communication Programs (BCCP), where Neill worked closely with Sanjeeda Islam and her team, as well as Edson Whitney, Caroline Jacoby, and Shailaja Maru of CCP. The project was supported by USAID, beginning as a sub-contract from Pathfinder's Focus on Young Adults award, and continued under the CCP's Health Communication Partnership (HCP) award. UNICEF first bought in with the time of Nuzhat Shahzadi during 2003-04, then Meena Coordinator in Kathmandu. Later, Nuzhat joined CCP during 2004-05 to work with Sanjeeda and BCCP & CCP's team to complete the toolkit when Neill was posted to Moscow, Russia by CCP. UNICEF, Bangladesh's Representative Morten Giersing, keenly supported the ARH program. However, HCP ended and organizational priorities and funding changed, so the toolkit was under-utilized. It takes many years to foster changes, especially in an area as sensitive as teaching kids about sexual health and acceptable male-female relationships. For Know Yourself, the trends in knowledge and attitudes were going in the right direction (see summary evaluation below) but with a time-limited "project approach" one can only expect modest changes. BCCP in Dhaka may have the original materials in Bangla. The English versions  are available below and most are also downloadable from CCP's Compass website supported by USAID. They are a good example of a research-based approach to teaching adolescent and young adults about reproductive health in a culturally appropriate way.